Confidential partnership proposal · April 2026 · Prepared for Yoco leadership. Plain-text mirror: /llms.txt
Powering Yoco merchants to sell more. SOUS turns Yoco's F&B base into discoverable, orderable, returnable brands — a distribution partnership that adds visibility, direct orders and better margin without Yoco building any of it.
Yoco owns the merchant, in-store ops and payments. SOUS owns the online entry point above the till: search, click, direct order. Online visibility and online ordering are Yoco-branded and SOUS-powered; in-store payments/POS and loyalty stay Yoco owned. Online ordering now drives 90%+ of online transaction value for F&B in South Africa.
Unified guest profile across orders, bookings and reviews, with LTV scoring and suggested campaigns.
Merchants always pay a flat R899/month. Yoco's wholesale cost falls with scale and its share of the 1% SOUS Commerce fee grows. Year 2: R300,000/month minimum invoice after 12 months, 3-year term, ZAR-denominated with annual repricing against the prior 12-month average.
| Tier | Active merchants | Wholesale / merchant / month | Yoco share of 1% commerce fee | Yoco annual revenue at top of band |
|---|---|---|---|---|
| Tier 1 | 0 – 1,000 | R600 | 15% | R5.4M at 1,000 merchants |
| Tier 2 | 1,001 – 5,000 | R450 | 20% | R37.1M at 5,000 merchants |
| Tier 3 | 5,001 – 10,000 | R300 | 25% | R91.1M at 10,000 merchants |
| Tier 4 | 10,000+ | R180 | 30% | R158.2M at 15,000 merchants |
Pricing is marginal: each merchant is billed at the wholesale rate of the band it falls into based on position in the active base. Crossing a threshold prices new merchants lower without repricing merchants already live, so Yoco's blended cost per merchant falls steadily.
| Scenario | Yoco markup / merchant | Subscription fee (Y1) | Commerce fee (Y1) | Yoco Y1 total |
|---|---|---|---|---|
| Track A · Tier 1 (0–1,000) | R600 wholesale → R899 retail | R3,588,000 | R1,800,000 | R5,388,000 |
| Track B · flat wholesale | R799 wholesale → R899 retail | R1,200,000 | — | R1,200,000 |
Track A delivers roughly 4.5× Yoco's Year 1 earnings at the same R899 retail price, plus transaction-fee participation Track B does not offer. Each Yoco merchant on SOUS keeps roughly R20,000/month vs aggregator fees.
A single-site Joburg pizza shop with ~R220k/month card volume goes from effectively invisible — stale listings, no owner review replies, ~R42k/month leaking to aggregators at 30% — to visibility score 73/100 within 30 days on Spotlight and a live branded storefront in 72 hours on Commerce, reaching ~R53k/month net new revenue by day 90 (including ~R34k/month direct online orders).
Solid sell: independent cafés / single-site QSR and multi-site QSR or takeaway groups (2–100 sites). Solid fit: independent bars / single-site FSR and multi-site FSR groups. Stretch: food trucks and market stalls, out of scope for the initial rollout. Bias the initial merchant mix toward cafés and small QSR groups.